Cheaper YouTube Premium option could be announced soon

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Abstract

Google could possibly be about to formally launch YouTube Premium Lite, a less expensive model of YouTube Premium, within the US, Australia, Germany, and Thailand.
The earlier iteration of YouTube Premium Lite in Europe acquired scrapped in 2023, however the brand new model could provide restricted adverts for customers.
There is no such thing as a phrase on what the worth of YouTube Premium Lite will probably be within the US and when precisely it’ll launch.

Google is reportedly gearing as much as launch YouTube Premium Lite within the US quickly.

Premium Lite is a cheaper version of YouTube’s Premium subscription mannequin. In line with Bloomberg, the service will launch initially within the US, Australia, Germany, and Thailand and “goal viewers who primarily need to watch packages apart from music movies.”

YouTube Premium presently prices $14 per 30 days within the US and permits customers to look at movies on the platform with out adverts, together with different options like YouTube Music and the choice to obtain movies for offline viewing. There is no such thing as a phrase on what the worth of Premium Lite within the US will probably be but.

YouTube Premium

What’s included?: YouTube and YouTube Music add-free and within the background
Value: $14 a month
Dwell TV: No

Associated

I created my own free streaming service and now I can watch anything I want

Watch what you need, whenever you need, with out licensing getting in the best way.

The historical past of YouTube Premium Lite

Google started testing a brand new model of the subscription final yr

Google first started testing YouTube Premium Lite in choose European international locations in 2021. On the time, it price €6.99 per 30 days (about $7) and supplied ad-free viewing. Nevertheless, it did not provide extra options like offline downloads, background playback, or YouTube Music. In 2023, YouTube introduced it could now not provide the subscription mannequin.

In October 2024, YouTube started testing a new version of Premium Lite, which has restricted adverts. In Australia, the service reportedly prices 9 AUD a month (about $6 USD). In an announcement to Bloomberg, YouTube stated it hopes to roll out this new model of Premium Lite to extra international locations quickly.

“As a part of our dedication to supply our customers with extra selection and adaptability, we have been testing a brand new YouTube Premium providing with most movies ad-free in a number of of our markets,” a spokesperson for YouTube advised Bloomberg. “We’re hoping to develop this providing to much more customers sooner or later with our companions’ assist.”

Relying on the perks, YouTube Premium Lite could also be value it, particularly if it supplies principally ad-free viewing. It has been reported that there may nonetheless be adverts on music movies, however it could possibly be value contemplating if there aren’t any adverts on different varieties of movies. As somebody who has been subscribed to YouTube Premium for almost two years and might’t stay with out it now, I am curious to see what Premium Lite will probably be like within the US.